Del Webb


Agency: McKinney


When it comes to choosing a new home, especially a home to spend your precious retirement years in, there are a lot of factors that go into your final decision. Location, neighbors, activities and the surrounding community are all vital. To showcase the easy decision of choosing to live at Del Webb, the PulteGroup is launching a new campaign called “Decisions,” from their creative and social AOR, McKinney.

The spot features a married couple who are looking to buy a new home that satisfies both their wants and needs. As they look at the option, a smaller existing house, they are greeted by the neighborhood kids having a party in the backyard which makes the couple immediately say, “no.” With mobile homes all the rage, they move on to check out an RV but after seeing the size of the bathroom, they quickly decide against that option as well. They then go on to look at Del Webb, and as they check out all the amenities including the luxurious pools, spacious gathering areas, fitness options, fun people, they are constantly saying, “yes,” clearly agreeing that the property checks off all of their boxes for the perfect community to settle into.
The campaign will run across national media including Broadcast TV.

This professional campaign titled 'Decisions' was published in United States in February, 2023. It was created for the brand: Del Webb, by ad agency: McKinney. This Integrated medium campaign is related to the Real Estate industry and contains 1 media asset. It was submitted about 1 year ago.


Jonathan Cude Chief Creative Officer
Lyle Yetman Executive Creative Director
David Sloan Creative Director
Jordan Eakin Creative Director
Shealah Cocherell Associate Creative Director
Haley Finch Copywriter
Diane Myers Group Client Director
Gillian McBrayer Account Director
Jasmine Dadlani Chief Strategy Officer
Lexie Brown Strategist

Kara O’Halloran Director of Production
Nick Brenton Senior Producer
Bill Abbotts Producer
Nicolette Kolb Senior Business Affairs Manager
Nick Adcock Editor

Nic Weinfeld CEO
Jack Rosman Head of Production
TJ Tamayo Executive Producer
Juan Sebastian Baron Executive Producer
Mary Katherine Duhon Creative Coordinator
Yaara Sumeruk Director
Rich Salamone Line Producer
Tom Banks Cinematographer
Emily Neumann 1st AD
Ryan Murray Production Manager
Alex McFry Project Coordinator
Katia Badalian Production Designer

11 Dollar Bill (Post Production)
Josh Eggleston Executive Producer
Joe Flood Audio Mixer
Herman Nieuwoudt Colorist

Amnistia Intern...


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