"KID"
"RUNNERS"
"GIRL"
Description
Volkswagen asked us for a social good campaign related to cell phone use while driving, and this time we focused on doing research to find relevant data. And we found it. "X4" is a fresh campaign from the discovery. A piece of data that no one had used before.
This professional campaign titled 'X4' was published in Bolivia in August, 2024. It was created for the brand: Volkswagen, by ad agency: Ogilvy Bolivia. This Digital medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted over 1 year ago by Creative Chairman & Founder: Henry Medina of McCarthy & Co..
Credits
Advertising Agency: Ogilvy, La Paz, Bolivia
Client: HANSA
Brand: Volkswagen
National Marketing Manager: Ricardo Aguirre
CCO: Henry Medina
Graphic & AI Designer: Mariana Arce
Copywriter: Henry Medina
