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X-Rated Since 2020

Agency: Saatchi & Saatchi Germany


If you cough the wrong way, they might get it wrong, states the new Sanofi campaign. 

Sanofi came up with a humorous campaign to promote its cough medicine and continue to educate people on proper coughing etiquette. In the mischievous and striking visual, people can mistakenly interpret when you cough the wrong way. So, if you don't want to be judged, use your elbows or one of Sanofi's cough syrups to solve the problem.

This NSFW professional campaign titled 'X-Rated Since 2020' was published in Switzerland in April, 2022. It was created for the brand: Sanofi, by ad agency: Saatchi & Saatchi Germany. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted about 2 years ago.


Product: Mucosolvan
Campaign title: X-Rated Since 2020

Advertising Agency: Saatchi & Saatchi Germany
CCO Publicis Groupe & Saatchi Germany: Dennis May
CCO Saatchi & Saatchi Düsseldorf: Alexander Reiss
ECD: Christian Anhut
Creative Director: Fabiano Oliveira
Sr. Copywriter: Gustavo Neves
Sr. Art Director: Bruno Fonseca

CBO: Stephanie Rupp Chief Business Officer, Saatchi & Saatchi Germany
Sr. Client Partner: Gabriele Schuele
Account Director: Alina Lesanu
Account Director: Marc Hines

Strategy Director: Joanne Booth

Global Category Head Cough, Cold & Flu: Segolene de Marsac
Creative Excellence, Content & Partnerships Global Lead: Enrique Arceo de la Pena

Studio: Pola Fotografia
Photographer: Alex Takaki
Photographer: Lucas Tintore
Photographer: Rodrigo Westphal
Model: Bruno Nunes
Model: Larissa Yumi
Model: Maristela Mikrute
Make-Up Artist: Walmir Sparapane
Retouch: RG Imagem


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