Description
A haunted parrot. Tin Man in an MRI. The Clown Rideshare service. These are all things that decidedly should not be things … an idea R&R Partners (the agency behind “What Happens in Vegas”) brings to hilarious life in a new campaign for a Utah-based PSA campaign aimed at curbing underage drinking.
The new campaign for Parents Empowered, a division of Utah’s Department of Alcoholic Beverage Services, features four oddball spots, each spotlighting a “wrong combo” that’s bad, but not as bad as underage drinking.
The formula for each: We know that alcohol and kids just don’t belong together. It’s not just a wrong combination, it’s very wrong.
The campaign, which is running statewide in Utah across socials, OTT, TV and radio, includes four unique spots ranging from :06, :15 and :30 seconds, intertwining lighthearted and humorous combinations to bring light to the underage drinking epidemic. Each spot is supported by the statistic that when parents emphasize to their children that underage drinking isn’t just wrong, it’s very wrong, 9 out of 10 children don’t drink.
In “Haunted Parrot,” a mom tells her daughter while playing tennis together that you shouldn’t let a parrot watch horror movies to avoid unprovoked shrieking noises coming from your household pet. What’s worse? Harming your learning ability from underage drinking.
In “Tin Man,” a mom tells her son while swimming at the pool that sending in a tin man to get an MRI scan is wrong, but underage drinking is very wrong and can harm your brain.
In “Clown Rideshare,” a dad tells his daughter while cooking together that taking a clown car as a rideshare is wrong, but underage drinking is very wrong and can harm decision making.
In “Wedding Auctioneer,” a dad tells his son while playing video games together that having a livestock auctioneer officiate your wedding is wrong, but underage drinking is very wrong and can harm your judgment.
This is the 19th campaign from R&R Partners and Parents Empowered since the agency was named Creative AOR in 2005.
This professional campaign titled 'Wrong Combo' was published in United States in December, 2024. It was created for the brand: Parents Empowered, by ad agency: R&R Partners. This Film medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted about 1 month ago.
Credits
TEAM CREDITS
R&R Partners:
Greg King - Creative Director
Ryan Izant - Associate Creative Director
Abigail Steele - Senior Art Director/ Designer
Dennis Caldwell - Producer
Danita Collazo - Executive Producer
Katee Reed - Project Director
Sophie Haws - Brand Manager
Amelia Holt - Project Supervisor
Shannon Bukovinsky - Media Strategy Director
Nikki Gordon - Programmatic Supervisor
Lydia Balle - Programmatic Specialist
Debbie Bennett - Production Manager
Tyler Cherrington - Production Assistant
Two Shot West (Production Partner)
Scott Rice - Director
Department of Alcoholic Beverage Services (Client)
Tiffany Clason - Executive Director
Doug Murakami - Alcohol Education Director & Chair of Parents Empowered Workgroup
Art Brown - Co-chair of Parents Empowered Workgroup
