Description
PROBLEM: Changing weather can make it hard to know how to fix your hair.
INSIGHT: People check their weather app nearly every day so they can be prepared for what’s coming.
GOAL: Make Color Wow’s new app the daily, go-to source for the weather forecast and weather-related advice about your hair.
SOLUTION: The WOW Weather app provides the basic weather forecast so that people will use it every day. But it also syncs with Apple’s Memoji technology to show users a fun daily avatar based on what the weather will do to your hair—that is, without the help of Color Wow products. The app gives styling and product recommendations based on the forecast and each user’s hair type, obtained through a simple hair quiz upon download. Users have the option to share screenshots of their fun weather Memojis on all their socials, which means they’ll also be spreading the word about Color Wow’s amazing product line.
This student campaign titled 'Wow Weather: A forecast your hair can trust' was published in United States in March, 2026. It was created for the brand: Color Wow, by ad school: Southern Methodist University. This Digital and Experiential media campaign is related to the Beauty, Electronics, Technology, and Recreation, Leisure industries and contains 1 media asset. It was submitted 3 days ago.
Credits
Copywriter: Aileen Sanchez
Designer: Lucy Kieffer
Professor: Mark Allen
