ADVERTISING

DJ Hero

Worlds Collide

Agency: Crispin Porter + Bogusky

Description

The Mill LA has collaborated with Prettybird and director Paul Hunter on the spot called Worlds Collide that promotes the release of Activision’s DJ Hero. Manufactured by the makers of Guitar Hero, this new game introduces an innovative way to experience music and allows wannabe DJs to mix and scratch their way through a multitude of music genres using a custom turntable controller. Starring hip-hop icons Eminem and Jay-Z, the ad features a host of visual effects used to demonstrate the mixing of two tracks by the gamer that stands between the duelling rappers in front of a cheering crowd.

This professional campaign titled 'Worlds Collide' was published in United States in November, 2009. It was created for the brand: DJ Hero, by ad agency: Crispin Porter + Bogusky. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted about 13 years ago.

Credits

Advertising Agency: Crispin Porter & Bogusky, USA
Creatives: Steve Babcock (CD), Conor McCann (Assoc CD)
Producer: Amanda Ormerod
Production Company: Prettybird
Director: Paul Hunter
DP: Don Davis
Producer: William Green
Editing Company: Number 6
Editor: Chan Hatcher
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Shoot Attend: Billy Higgins, Gavin Welsman, Cory Brown
Lead Flame: Ant Walsham
Flame: Giles Cheetham, Chris Knight, Andy Bate, Tara DeMarco, Shane Zinkhon, Mike Plescia
CG previs: Michael Panov

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