The campaign is conceptualized by Shubham Bhatnagar to communicate how innocent animals are being brutally killed by humans and their skins are widely flaunted in fashion accessories, be it in luxury clothing, long boots, or leather belts.
Innocent animals are becoming victims of human trends. What if these victims become judges and pass judgement to end the ongoing fashion?
This student campaign titled 'World Wildlife Judgement' was published in Australia, India, and United States in February, 2024. It was created for the brand: World Wildlife Fund, by ad school: Freelance. This Design, Digital, and Print media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 29 days ago by Copywriter, Visualizer, Scriptwriter, Theater Actor, Photographer: Shubham Bhatnagar.
Creative Direction (Concept, Visual & Copy): Shubham Bhatnagar
Character Design: Himadri Barman