As the Covid-19 pandemic rages on around the globe, governments and health bodies have been urging the populace to stay indoors in order to keep themselves and others around them safe as well. The near empty streets and shuttered establishments the world over are a stark reminder of the troubling times we are living in. So to drive home the point of social distancing and to urge people to keep staying indoors, we created these location specific works which portray eminent landmarks absent from their usual places, because like sensible humans, even they are perpetuating the good virtues of staying in and not venturing outdoors!
This professional campaign titled 'World, Stay Home!' was published in India in May, 2020. It was created for the brand: United Nations, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Agency Self-Promo and Public Interest, NGO industries and contains 3 media assets. It was submitted over 3 years ago.
Advertising Agency: L&K Saatchi & Saatchi, Kolkata, India
National Executive Creative Director: Rohit Malkani
Associate Creative Director: Chandrashekhar Dey
Art Director: Shubho Sengupta, Aritra Das
Copywriter: Pradyumna Dutta, Aditi Laha
Account Management: Jayita Banerjee