Description
The ideology of ageing is something that slows down people, but many a time it is just a state of mind. So for World Senior Citizen's Day we wanted to enlighten the people on how you can lead an active life with a bit care, a bit of will power and bit of support... Something the brand strives to give to all this audience, especially the elderly.
We chose the perfect way to portray this, by of course using the power of AI. The images are fully generated by AI with the simple yet riveting copy that reads... This image is Ai generated, this lifestyle need not be; driving the message across with conviction.
This professional campaign titled 'World Senior Citizen's Day' was published in United States in August, 2023. It was created for the brand: Reliable Rx Pharmacy, by ad agency: Changing Tree. This Digital medium campaign is related to the Health industry and contains 3 media assets. It was submitted 8 months ago.
Credits
Advertising Agency: Changing Tree, Bangalore, India
National Creative Director: Aniruddh Dube
Group Head of Copy: Advaith Nair
Design Lead: Jose Thankachan
