Description
Pizza Hut and YouTube star Airrack broke the GUINNESS WORLD RECORDS title for the World’s Largest Pizza this week in Los Angeles, CA. This record was shattered to celebrate both the return of Pizza Hut’s iconic fan-favorite pizza, ‘The Big New Yorker,’ as well as Airrack hitting 10 million subscribers.
The World’s Largest Pizza featured a Big New Yorker pizza recipe and had a surface area of nearly 14,000 sq feet (13,990 to be exact).
To break the record, the World’s Largest Pizza was made of approximately 13,653 pounds of dough, 4,948 pounds of sweet marinara sauce, over 8,800 pounds of cheese and roughly 630,496 regular and cupped pepperoni.
The pizza was fully assembled, topped and then baked in pieces on-site at the Los Angeles Convention
Following its creation, all pizza from World’s Largest Pizza was donated to Los Angeles Charities.
Last week, Pizza Hut announced the return of The Big New Yorker, a New York-style pizza from the 1990s, for the first time in 24 years after longstanding popular demand. The Big New Yorker is inspired by the spirit of New York with an XL 16” pizza featuring six oversized, foldable slices with crispy crust and bold flavors including sweet marinara sauce and Parmesan oregano seasoning on top just like you would get at an authentic New York pizzeria. The Big New Yorker pizza will be available at participating Pizza Hut restaurants nationwide for a limited time only starting February 1, 2023.
This professional campaign titled 'World’s Largest Pizza' was published in United States in January, 2023. It was created for the brands: Airrack and Pizza Hut, . This Experiential medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago.
