ADVERTISING

Fanta

World's First Tastable Print Ad

Agency: Ogilvy

Description

Like a burst of sunshine through a cool wisp of wind, it's sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share. And how lush it feels at every sip, like an instant whiff of a fresh bouquet of flowers in spring! With a quick sharp jolt of tart and a sudden burst of sugary-citrusy-sweetness, it leaves your tongue tingling pleasantly. Then, it curls deliciously around your taste buds, tantalizing your imagination & ripples happily down your spine. Are you still with us? Great! Cause we would like you to try Fanta's new taste, deliciously orange. Yes, right now! Just tear off a piece of this page pop in your mouth & enjoy a Fanta by tasting this ad!

This professional campaign titled 'World's First Tastable Print Ad' was published in United Arab Emirates in January, 2013. It was created for the brand: Fanta, by ad agency: Ogilvy. This Print medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: OgilvyOne Middle East, Dubai, UAE
Creative Directors: Fabian Roser, Sally Tambourgi
Art Director: Rodrigo Mavu
Copywriter: Louise Bolo
Illustrator: Nadine Hallak
Creative Technologist: Niv Baniahmad
Regional Director: Nabil Moutran
Account Directors: Sevim Oezdel, Tarek Shawki
Account manager: Tara Page-Gelman
Client Service Director: Sean Hart
Media Manager: Omar Katerji

ADVERTISING

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