With politicians, organizations and governments seeking to manipulate the news for their own agenda, the media landscape has become increasingly fragmented. What we need now more than ever is empathy for those with whom we might disagree with.
So how do you encourage people to step out of their bubbles and push themselves to try to understand points-of-view they otherwise wouldn’t expose themselves to?
For World Press Freedom Day, over the thirty of the world’s most prominent news organizations put aside competitive and political differences and came together to tell their audiences to read, listen to and watch their rival publications. All to promote a better-informed society and a better world.
This professional campaign titled 'World Press Freedom Day' was published in United States in May, 2018. It was created for the brand: UNESCO, by ad agency: Droga5. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 8 media assets. It was submitted almost 5 years ago.
Advertising Agency: Droga5, New York, USA
Creative Chairman: David Droga
Executive Creative Director: Tim Gordon
Senior Copywriter: Mietta McFarlane
Senior Art Director: Luke Chard
Business Director: Daniella Vargas
Strategist: Janet Kim
Group Account Director: Shane Chastang
Senior Communication Strategist: Jay Potash
Account Director: Amanda Chandler
Agency Producer: Kelly Appleton
Editor: Carly Gussert
Associate Producers / Interactives: Emily Blumhardt, Colin Neff
Designer: Kelsey Plantas
Music Supervisor: Mike Ladman
Designer: Eli Hochberg
Project Manager: Caroline Kosse
Global Head of PR: Marianne Stefanowic
PR & Communications Manager: Laurie Parish
Strategy Director: Nick Maschmeyer
Communications Strategy Director: Justin Schneider
Account Managers: Jasmine McDavid, Susannah Wherry
Associate Director/ Print Services: Riely Clough