While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way.
This professional campaign titled 'World AIDS Day Wi-Fi' was published in South Africa in December, 2013. It was created for the brand: MWEB, by ad agency: M&C Saatchi. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director: Gordon Ray
Creative Director: Quinton Luck
Copywriter: Jabulani Sigege
Art Director: Carla Bekker
Digital Conceptualiser: Andrew Crawford
Video / Graphic Editor: Daniel Ferreira