ADVERTISING

MWEB

World AIDS Day Wi-Fi

Agency: M&C Saatchi

Description

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way.

This professional campaign titled 'World AIDS Day Wi-Fi' was published in South Africa in December, 2013. It was created for the brand: MWEB, by ad agency: M&C Saatchi. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 8 years ago.

Credits

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director: Gordon Ray
Creative Director: Quinton Luck
Copywriter: Jabulani Sigege
Art Director: Carla Bekker
Digital Conceptualiser: Andrew Crawford
Video / Graphic Editor: Daniel Ferreira

Ministerio de T...

ADVERTISING

iStock Essentials

Social media icons fly over city...

Artist: NanoStockk

iStock Signature

Global Connection Lines - Expand...

Artist: DKosig

iStock Signature

Female IT Engineer Working and c...

Artist: commandoXphoto

iStock Essentials

Beautiful Authentic Female Onlin...

Artist: gorodenkoff

iStock Signature

Close-up Hand Woman touching PAY...

Artist: tawattiw

iStock Essentials

Young african american male stud...

Artist: Volodymyr Malovanyi

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.