Workout, Tire, Stay, Hammer

Agency: Mullen

Description helps blue-collar workers by introducing them to the Timberland PRO® Endurance boot. The Endurance boot is equipped with anti-fatigue technology, designed to help workers stay on their feet all day long. Also, with the government's recent news that unemployment rate has reached a 26-year high, literally will do just that. The program will help workers through this difficult job market. Timberland PRO has partnered with to create an easy online tool that enables workers to find local jobs. Focused strictly on jobs in traditionally blue-collar fields such as construction, skilled labor and manufacturing, this job search functionality is also available to workers through their mobile phones. Workers who visit the Timberland PRO mobile site ( will be able to gain access to job listings on the go, anywhere and anytime.

This professional campaign titled 'Workout, Tire, Stay, Hammer' was published in United States in October, 2009. It was created for the brand: Timberland, by ad agency: Mullen. This Film medium campaign is related to the Fashion industry and contains 4 media assets. It was submitted about 14 years ago.

The Economist


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