With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill.
This student campaign titled 'Words Kill' was published in United States in June, 2017. It was created for the brand: Stopbullying.gov, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Miami Ad School, New York, USA
Creative Director: Adam Sherbell
Art Director: Oleg Pak
Copywriters: Jon Gruber, Dan Morris