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Christian Dior

Women's Spring-Summer 2025

Agency: Atelier Populaire

Description

For the Dior spring-summer 2025 ready-to-wear collection, Maria Grazia Chiuri explores the figure of the Amazon, whose powerful, combative aura is conveyed through silhouettes conceived to accompany the body in movement.

This reinterpretation has been set in images by artist Sarah Jones, in a wonderfully dreamlike country setting. The surrealistic images unveil modern looks where couture and technicality merge.

Combining sophistication and functionality, the bodysuits are adorned in turn with asymmetrical cut-outs or stripes, embodying a revisited lexicon of sport. This impulse can be seen in tracksuit bottoms embellished with the Dior Graphique logo – stretching the letters “D, I, O, R” to the extreme.

A tribute to Christian Dior's passion for the art of construction, certain outfits borrow from the men's suit, such as a jacket inspired by the lines of the Abandon dress – thought up by the founding-couturier for autumn-winter 1948-1949 – worn with pants that feature virtuoso work on volume and drape.

The accessories and shoes also illustrate this athletic neo-poetry, creating the attitude of a contemporary Amazon, triumphant, elegant and irresistibly Dior.

This professional campaign titled 'Women's Spring-Summer 2025' was published in Multinational Worldwide in February, 2025. It was created for the brand: Christian Dior, by ad agency: Atelier Populaire. This 360° medium campaign is related to the Fashion industry and contains 36 media assets. It was submitted 2 days ago.

Credits

Production Company: North Six
Dior Creative Director: Maria Grazia Chiuri
Creative Director: Margot Populaire
Set Designer: Alexander Bock
Photographer: Sarah Jones (campaign), Laura Sciacovelli (digital images)
Film Director: Alice Schillaci
Stylist: Elin Svahn
Hair: Olivier Schawalder
Makeup: Peter Philips
Models: Ali Dansky, Claudia Campana, Lilli Ostendarp, Xiuli Jiang

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