Women don't know anything about cars

Agency: BBA Ecuador


Ford Ecuador is challenging stereotypes with its new campaign that confronts the saying "Women don't know anything about cars." The image divides the screen: half shows this phrase alongside the face of a woman, while the other highlights influential women in the automotive industry.

The initiative aims not only to challenge outdated perceptions but also to inspire women to pursue their passions in a field historically dominated by men.

This professional campaign titled 'Women don't know anything about cars' was published in Ecuador in March, 2024. It was created for the brand: Ford, by ad agency: BBA Ecuador. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive and Transport industries and contains 3 media assets. It was submitted 2 months ago.


Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Account Director: Paola Frías
Account Executive: Romina Zambrano
Creative Director: Luis Barrera
Creative Writing: Paula Rivadeneira
Creative Writing: Samuel Llantuy
Creative Writing: Carlos Rivas
Graphic Designer: Iván Terán
Graphic Designer: Iván López

Firestone Walker


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