Witness Greatness

Agency: TBWA


Kendrick Lamar - who is nominated for 11 Grammy awards and is set to perform on stage at the Grammys on February 15th - returns to his hometown of Compton, CA, where some of the city's residents band together for a poignant rendition of his hit song, "Alright."
Account Directors: Pamela Lloyd, Mike Peditto
Account Executives: Ashley Pratt, Caroline Hanley
Director of Production: Brian O'Rourke
Executive Producer: Anh-Thu Le
Producer: Micah Kawaguchi-Ailetcher
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Director of Digital Strategy + Social Media: Rohit Thawani
Assistant Editors: Clark Rives, Kelly Henson
Telecine: Apache
Executive Producer: LaRue Anderson
Flame Assistant: Jorge Tanaka 
Sound design / mix: Beacon Street Studios

This professional campaign titled 'Witness Greatness' was published in United States in January, 2016. It was created for the brand: Grammy, by ad agency: TBWA. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: Stephen Butler
Executive Creative Directors: Brent Anderson, Fabio Costa
Creative Directors: Jason Karley, Micky Coyne
Senior Art Director:  Brandy Cole
Senior Copywriter: Carmen Gomez
Managing Director: Stan Fiorito
Senior Business Affairs Manager: Mimi Hirsch
Group Planning Director: Neil Barrie
Planner: Audrey Tyau
Social Media Manager: Brittany Wood
Production company: Alldayeveryday
Director and DP: Matt Baron
Executive Director: Michael Karbelnikoff
Executive Producer: Arrow Kruse
Head of Production: Nicola Westermann
Producers: Christian Nurse, Alex Needles

Editorial: Cut & Run
Editor: Sam Ostrove
Additional Editor: Sean Stender
Executive Producer: Carr Schilling
Post Producer: Gail Butler 
Colorist: Shane Reed
Producer: Cailtin Forest 
Online / FX: Jogger
Executive Producer: Rich Rama
Creative Director: David Parker
Lead Sound Designer / Mixer: Rommel Molina
Executive Producer: Erin Reilly
Assistant Mixer: Aaron Cornacchio


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