Description
For most people, a car isn’t just a vehicle, it’s an emotion.
It’s their pride, their companion, their daily ride through life.
In this bold and humorous campaign, Bima Insurance taps into that deep emotional bond with cars. The visual shows a heartbroken Omani man crying uncontrollably in front of his damaged vehicle regretting not having insured with Bima when he had the chance.
With Bima, No Cry
"تحبها؟ بيّمها"
(Love it? Bima it.)
Because when you love something, you protect it.
And with Bima’s smart, simple, and fully digital motor insurance, doing that has never been more easier.
This professional campaign titled 'With Bima, No Cry' was published in Oman in June, 2025. It was created for the brand: Bima, by ad agency: Oliver. This Digital and OOH Outdoor media campaign is related to the Insurance industry and contains 2 media assets. It was submitted 5 months ago.
Credits
Advertising Agency: The Oliver Story
Chief Creative Officer: Allen Thomas
Bima CEO: Said Al Rashdi
Marketing Manager: Abdullah Al Kharusi
