ADVERTISING

Description

The campaign approach is simple: making the invisible connection between the not-so-remote coal mine and a bathroom appliance that can be found in almost every single office, mall or cinema toilet. By making this connection, we show the chain of events necessary to operate a hand-dryer, concluding with the message that its purpose can be served with a less carbon-heavy alternative. Our campaign video is tailor-made for cinemas, where people from all walks of life gather. Just as you can’t escape the “turn of your mobile phone” public service announcement prior to a movie screening – we hope that through this medium we can reach more people.

This professional campaign titled 'Wipe it!' was published in Hungary in March, 2017. It was created for the brand: BEE Environmental Communication, by ad agency: BEE Environmental Communication. This Film medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 7 years ago.

Credits

Advertising Agency: BEE Environmental Communication, Budapest, Hungary
Creative Director / Copywriter: Gyula Gábor Tóth
Illustrators: Natália Varga, Enikő Simonyi
Videographer: Dénes Fellegi
Music: Audioblocks

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.