Winter Swear Jar

Agency: JWT


Canadians really like to gripe about the cold winter months, so for every profanity-laden, anti-winter tweet we find on Twitter, we’ll add a quarter to the #WinterSwearJar. Each time the Jar reaches $1,000, will send one lucky Canadian somewhere warm.

This professional campaign titled 'Winter Swear Jar' was published in Canada in February, 2017. It was created for the brand:, by ad agency: JWT. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: J. Walter Thompson, Toronto, Canada
Chief Creative Officer: Ryan Spelliscy
Associate Creative Directors: Denise Cole, Laurent Abesdris
Art Director: Jose Rivas
Copywriter: Kyla Galloway
Brand Engagement Director: Victoria Radziunas
Digital / Social Strategy Director: Adam Ferraro
Community Management / Influencer Relations: Jolie Featherstone, Rannie Turingan
VP, Integrated Broadcast: Andrew Schulze
Senior Project Manager: Joanne Sincich
Account Team: Darrell Hurst, Chitty Krishnappa
Client Team: Melissa Postier, Mike Wolfe, Josh Belkin
Executive Director / Digital and Agency Technology: Kawal Singh
Group Technical Director: Kevin Tam
Group Director / User Experience: Stuart Thom
Production Company: Sauce
Post - Production: Think Tank
Editing House: Saints
Audio House: TA2
Media Agency: MEC


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