Will Meets Way

Agency: X&O Company


X&O Co. and share the stories of small business owners from across the United States in’s new digital campaign promoting the services they offer entrepreneurs looking to grow their business. In the campaign, small business owners share the inspiration, challenges and triumphs of their entrepreneurial journey, and how choosing for their sourcing needs helped them achieve their dream business. The “where there’s a will, there’s a way” spirit of these entrepreneurs was captured for the campaign with a similar attitude, as development included travel to 16 different cities in 20 days to pull everything together from idea to final assets in just one month.

This professional campaign titled 'Will Meets Way' was published in United States in September, 2023. It was created for the brand:, by ad agency: X&O Company. This Digital medium campaign is related to the Other and Retail Services industries and contains 26 media assets. It was submitted 2 months ago.


Production Company: X&O Co. (
Account Lead: Brett Banker
Copywriter: Eric Segal
Photographer & Art Director: Andree Ljutica
Global CMO: Liz Wang
Head of US Marketing: Rah Mahtani
Content Strategist: Cameron Toh
Brand Manager: Ciara Cristo

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