Mandevu is Kenya's first beard care brand. In 2018 they launched a beard wash and local beard aficionados who had always resorted to shampoos, which strip beards of essential oils that help in giving a beard it's volume and shape. To launch the new product line we flipped the beards to appear like heads. This campaign appeared in leading local dailies, magazines and as posters in Barber shops.
This professional campaign titled 'Wild, Plump, Long' was published in Kenya in April, 2018. It was created for the brand: Mandevu Beard Care, by ad agency: Y&R. This Print medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Creative Y&R, Kenya
Creative Director / Art Director: Farhan Mirza
Art Director: Michael Wanjohi
Copywriter: Ben Hunt
Photographer: Kabutha Kago