Wider Web

Agency: BBDO


Introducing the first autistic friendly web extension. On April 2nd, World Autism Awareness Day, we launched Etisalat Wider Web in order to grant better access to the web for Autistic people. The project consists of a browser extension that users can activate to navigate the web in an autistic friendly way. It aims to achieve a global redesign of the web experience and represents a world first product of this kind. The extension allows users to reorganize information, change color modes and fonts on webpages. In addition, advertising is blocked as well as video auto play and irrelevant background images.

This professional campaign titled 'Wider Web' was published in United Arab Emirates in April, 2021. It was created for the brand: Etisalat, by ad agency: BBDO. This Digital medium campaign is related to the Electronics, Technology and Public Interest industries and contains 1 media asset. It was submitted almost 3 years ago by Creative Director: Alex Rodrigues of Impact BBDO.


Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
Production: Blissmaker Studio
Film Production: Filmworks FZ
Pr: Initiative
Executive Creative Director: Ali Zein
Regional Executive Creative Director: Ali Rez
Creative Director: Alex Rodrigues
Senior Creative: Martino Caliendo
Chief Creative Officer: Paul Shearer
Digital Art Director: Faten Al Mukhtar
Business Unit Director: Samer Khansa
Designer: Megan Fowkes
Account Director: Amira Abdelnadi
Senior Account Executive: Lara Boustani
Head Of Production: Ossama El Rashidy
Senior Strategist: Mostafa Hashish
Strategist: Yahia Hashem


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