In line with the GloboNews' concept "never off", the activation happened from 7 pm to 7 am, just impacting people who never turn off along the São Paulo night.
This professional campaign titled 'Wi-Fi truck' was published in Brazil in August, 2015. It was created for the brand: Globo News, by ad agency: Geometry Global. This Outdoor medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 8 years ago.
Advertising Agency: Geometry Global, Rio de Janeiro, Brazil
Creative Director: Ricardo Leme Lopes
Creatives: Fabio Maia, Pedro Drable, Alexei Potemkin, Simone Lagares, Max Targanski, Luna Uaná, Vitor Araripe
Account: Leticia Arslanian, Mirna Abaurre, Carolina Bernardo
Producers: Jô Cassiano, Bruno Belcastro, Lydia Salgado
Implementation: The Group