Why We Ride

Agencies: No Frames Serrini The Simple Machine

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BMW Presents: Why We Ride is a documentary series highlighting BMW riders that have an extraordinary passion for life. Directed by acclaimed filmmaker Roberto Serrini and produced by Greg Moore and Adam Fitzgerald of The Simple Machine, this honest, minimally branded look into real riders was a direct influence in BMW having the most sales in recorded history the year of its release.

This professional campaign titled 'Why We Ride' was published in United States in June, 2024. It was created for the brands: BMW, BMW Motorrad, and BMW USA, by ad agencies: No Frames, Serrini, and The Simple Machine. This Content, Digital, and Film media campaign is related to the Automotive, Other, and Public Interest industries and contains 3 media assets. It was submitted about 1 month ago by Director: Roberto Serrini of No Frames.


Advertising Agency: The Simple Machine
Production Company: No Frames
Director: Roberto Serrini
Editor: Roberto Serrini
Cinematographer: Roberto Serrini

Indian Motorcycle
O2 Telefónica


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