Why The Hassle? It's In Your Phone!

Agency: Brodmann


In a country where the use of cash predominates, persuading a nation to alter its payment habits poses a considerable challenge and this was the hurdle we faced when initiating this 360 campaign.

In collaboration with the Ministry of Electricity, Switch has strategically planned the introduction of a new method for paying electricity bills. This involves utilizing the ministry's application and point-of-sale (POS) devices available in their directories.

Our approach was grounded in local insights, addressing the daily challenges faced by the target and presenting a solution through a clear and locally resonant message.

The campaign achieved notable success in its initial two weeks with +21K app downloads.

This professional campaign titled 'Why The Hassle? It's In Your Phone!' was published in Iraq in February, 2024. It was created for the brand: Switch, by ad agency: Brodmann. This 360°, Digital, and OOH Outdoor media campaign is related to the Finance industry and contains 3 media assets. It was submitted about 2 months ago.


Creative Agency: Brodmann
Production House: Raedbros
Client: Switch x Ministry of Electricity


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