Why Cricket

Agency: Argonaut


The spots feature Cricket’s cast of fun, lovable animated characters including the dignified & savvy Rose, romantic & mysterious Ramon, and silly & social Dusty. The campaign also relaunches Barry’s character – the gentle, confident, positive and quintessential friend. Each of Cricket’s characters possess a distinct persona that represents someone we all know.

This professional campaign titled 'Why Cricket' was published in United States in October, 2019. It was created for the brand: Cricket, by ad agency: Argonaut. This Film medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: ARGONAUT, San Francisco, USA
Chief Creative Officer: Hunter Hindman
Group Creative Director: Eric Cosper
Design Director: Angie McDonald
Associate Creative Director: Brittany Rivera
Associate Creative Director: Jacque Vavroch
Senior Copywriter: Kinzie Buckley
Art Director: Joe Nemac
Copywriter: Sarah Sutton
Designer: Matthew Ta
Junior Art Director: Mica Dieterich
Managing Director: JT Pierce
Group Brand Director: Michael Ton
Brand Supervisor: Lindsay Igoe, Chris Remy
Brand Manager: Katherine Berchtold
Assistant Brand Manager: Kendall Richardson, Alexander Richards
Head of Strategy: Alan Stout, Brian Olsen
Research Director: Dharnesh Kaur
Head of Production: Jon Drawbaugh
Executive Producer: Erin Fox, Jeremy Arth
Senior Broadcast Producer: Bill Spangler
Senior Print Producer: Nelson Lusse
Senior Digital Producer: Dora Lee
Junior Producer: Francis Miles
Director Production Business Affairs: Linda Casson

PRODUCTION - Prettybird
Director: Paul Hunter
Co-Founder/Executive Producer: Kerstin Emhoff
Line Producer: Julie Sawyer
Executive Producer: Suzanne Hargrove
Director of Photography: Don Davis
Head of Production: Rika Osenberg
Production Designer: Justin Dragonas
1st AD: Michael Kahn
Video Post Production: 1606
Executive Producer: Jon Ettinger
Post Producer: Vickie Sornslip
Editor: Doug Walker
Assistant Editor: Cameron Maidenberg
Color: CO3
Colorist: Siggy Ferstl
Producer: Matt Moran
Audio: Barking Owl
Creative Director: Kelly Bayett
Senior Producer: Hannah Alter
Sound Design / SFX: Morgan Johnson
Audio Engineer: AJ Murillo
VFX / Online: PSYOP
Flame Artist: Brandon Sanders
Director of Animation: Jack Anderson
Post Producer: Brian Butcher
VFX Supervisor: Aldrich Torres
Assitant Producer: Codey Lombardi
Lighter: Andrew Rasmussen, Todd Kumpf, Aldrich Torres, Ryan Taylor, Will Moody, Brian Lesiangi
3D Animator: Will Kistler, Matt Connolly, Doug Rappin
2D supervisor: Lane Jolly
Compositing lead: Brendan Smith
Compositor: James Aguilar, Krystall Chinn, Tylor Engle, Lane Jolly, Brendan Smith, Danny Song, Tingting Li, Kevin Kim
VFX: James Atkinson, Stefano Gioretti, Christina Camacho
Rigger: Nelio Naut, John Bloch, Ohad Bracha
Tech Anim: John Bloch

Digital Marketi...


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