Kindling is Odell’s new Golden Ale that focuses on their charitable mission to serve their communities and work to improve the planet. With that in mind, Fortnight Collective honed in on the “why” of the beer and created a mini-docuseries focused on their four key partners: Wildlands Restoration Volunteers, The Growing Project, The Cultural Enrichment Center of Fort Collins, and The Gathering Place. These charities address a wide range of issues including homelessness, forest restoration, food insecurity, and social injustice.
This professional campaign titled 'Why' was published in United States in August, 2021. It was created for the brands: Kindling and Odell Brewing Company, by ad agency: Fortnight Collective. This Content medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted over 2 years ago.
Advertising Agency: Fortnight Collective
Creative Director: Noah Clark
Director/Videographer: Jesse Levine
Brand Director: Jen Kubis
Senior Brand Manager: Tucker Kavanagh
Founder & CEO: Andy Nathan