Description
Insight: Virus spreads through surfaces.
Big Idea: When you touch common surfaces, you are indirectly touching the hands of many others.
Execution: Frequently touched objects morphed into hands to show how many people have made contact before you.
This student campaign titled 'Secondhand Touch' was published in United States in May, 2024. It was created for the brand: Lysol, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted over 1 year ago by Art Director: Chon Kei Chan of S.I. Newhouse School of Public Communications.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Chon Kei Chan
Copywriter: Chon Kei Chan
Instructor: Mel White
