Who said a bathroom should be just a loo?

Agency: 1861 United


Case video:
During the Salone Internazionale del Mobile in Milan, we organized a spectacular ambient media to publicize IKEA’s Bathrooms line. We set up a chemical toilet in the swish Tortona zone. From the outside it looked exactly like a chemical toilet but inside there was hidden space, a 20 m2 bathroom beautifully furnished by IKEA in fact. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: "Who said a bathroom should be just a loo?"

This professional campaign titled 'Who said a bathroom should be just a loo?' was published in Italy in April, 2012. It was created for the brand: IKEA, by ad agency: 1861 United. This Ambient medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 12 years ago.


Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena di Bruno
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin


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