Description
Fortnight Collective is out with a new ad for ImOn Communications not a month after it debuted its first commercial for the Super Bowl.
In this :30 spot called "Who's On?," four people show up on a group online call, all with names that rhyme with "on." After announcing themselves, one is found to be muted. As Jon struggles to unmute, Ron says, "You should get ImOn." "We know, Ron, tell Jon," says Don. Yvonne chimes in, "Keep your pants on."
As Jon turns from his collection of cords, Yvonne tells him, "Jon, we like to use ImOn." To which the befuddled but eager Jon asks, "Am I on?"
This lively give and take is reminiscent of the earlier work, "Who's on First?," which riffed on the old Abbott and Costello routine. That ad, using TV, online video, social media and digital, is appearing regionally over the next month or two on broadcast TV, Facebook and YouTube.
This professional campaign titled 'Who's On?' was published in United States in March, 2023. It was created for the brand: ImOn, by ad agency: Fortnight Collective. This Integrated medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: ImOn Communications
Agency: Fortnight Collective
Founder & CEO: Andy Nathan
President: Devin Reiter
Chief Creative Officer: Adam Chasnow
Collective CD/Art Director: Nick Klinkert
Collective CD/Copywriter: Adam Reeves
Producer: Jessica Welander
Senior Brand Director: Jessica Welander
Brand Manager: Lauren Koslosky
Production Company: Gravy Films
Executive Producer: Brent Stoller
Director: Cameron Harris
Director of Photography: Andre Pienaar
Production Service Partner: Feels Like Home
Executive Producer: Estelle Weir
Executive Producer: Marni Belavin
Producer: Amalie Bruun
Editorial Company: The Now Corporation
Editor: Jesse Reisner
Editorial Producer: Carrie Fleming
Music Company: JSM Music
CEO/CCO/Co-Composer: Joel Simon
Executive Producer: Jeff Fiorello
Senior Producer: Norm Felker
Senior Producer: Andrew Manning
Producer: Sharon Cha
Co-Composer: Nathan Kil
Color: Trafik
Colorist: Nate Seymour
Color Producer: Phoebe Torsilieri
Associate Color Producer: Hugh Copeland
Audio Mix: Soundspace
Audio Engineer: Matthew Polis
Finishing: 11 Dollar Bill
Post Producer: Lisa Effress
Online Editor: Clark Jackson
Compositor: Dave Mehrman
