Description
Nature Valley, a General Mills brand and the first and number one granola bar brand in the U.S., has teamed up with creative partner EP+Co to inspire and enable more families to get outdoors just in time for summer with two campaigns, comprising seven new broadcast spots, rolling out beginning on Memorial Day, May 27.
After learning that 93% of our lives are spent indoors according to EPiQ, EP+Co’s in-house research department, Nature Valley and EP+Co got to work inspiring families to spend more time Out There in 2024, enjoying Nature Valley’s new product lines that help you find your flavor camp while on-the-go. With four new spots under their brand campaign, “Life Happens Out There,” which was first launched in 2022 by EP+Co, and three new spots under their product campaign, “Which Camp Are You In?,” first launched in 2023 by EP+Co, the entire rollout emphasizes Nature Valley’s mission to inspire and enable families across America to get outdoors more.
This professional campaign titled 'Which Camp Are You In?' was published in United States in June, 2024. It was created for the brand: Nature Valley, by ad agency: EP+Co. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Agency: EP+Co
Chief Client Officer, Kat Shafer
Chief Creative Officer, John Cornette
Chief Strategy Officer, Chris Plating
EVP, Director of Content Production, Danny Miller
VP, Executive Producer, Jillian Cornette
VP, Group Account Director, Amanda Baizen
Business Affairs Manager, Saul Martinez
Creative Director, Copy, Jimmy McDonald
Creative Director, Art, Mikael Kriisa
Associate Brand Planning Director, Lauren Kaindl
Jake Stewart, Content Producer
Production Company: Slash
Director, AJ Colomb
Managing Director, Tanya Cohen
Controller, Tim Koch
Producer, Caitlin Cohen
Line Producer, Adam Kaiser
Editorial: EP+Co
Editor, Jason Yantz
Editor, Joaquin Machado
Assistant Editor, Michelle Mason
Senior Post Producer, Rachel Rawlinson
VFX: EP+Co/CoMotion
VFX Supervisor, Michael Guastaferro
Director Motion Graphics, Michael Guastaferro
VFX Artists, Alejandro Taylor
Motion Designers, Jeff Hinshaw
