Choice Hotels

Where Travels Come True

Agency: McKinney


When it comes to booking a place to stay on vacation, each person’s journey is different, but the overwhelming options remain. Choice Hotels is offering travelers ONE CHOICE through the brand’s largest, national celebrity campaign launching today March 27 called, “Where Travels Come True,” from their creative and social AOR, McKinney.

When there’s pressure to decide, it’s hard to know if you’re making the right choice, so the brand tapped actress Zooey Deschanel as their guests’ “Fairy Hotel Mother.” The campaign is designed to reintroduce the vast options offered by Choice Hotels while driving awareness for the masterbrand; and the spots underscore how Choice Hotels is a family of brands with a hotel for every type of stay.

This professional campaign titled 'Where Travels Come True' was published in United States in March, 2023. It was created for the brand: Choice Hotels, by ad agency: McKinney. This Integrated medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted over 1 year ago.

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