Where To Next?
Schools: Southern Methodist University • Temerlin Advertising Institute • SMU Temerlin Advertising Institute
Birkenstock / Where To Next? / Meet the Arizona. One of over 100 styles.
Birkenstock / Where To Next? / Meet the Arizona. One of over 100 styles.
Birkenstock / Where to Next? / Meet the Kyoto. Inspired by simplicity and serenity.
Birkenstock / Where to Next? / Meet the Bryson. Lace up for snowy slopes or après-ski comfort.
Birkenstock / Where to Next? / Meet the Arizona. One of over 100 styles.
Birkenstock / Where to Next? / Meet the Arizona Essentials. Lightweight and made for the water.
Birkenstock / Where to Next? / Meet the Arizona Essentials. Lightweight and made for the water.
Birkenstock / Where to Next? / Meet the Kyoto. Inspired by simplicity and serenity. / Meet the Arizona Essentials. Lightweight and made for the water.
Description
Birkenstock is a German shoe company that offers over 70 different styles of footwear. Beyond different styles, by choosing different color or material, there are really over 800 different combinations. However, Birkenstock is mostly known for their Arizona sandal. This campaign aims to raise awareness of Birkenstock's other shoe offerings, and show that Birkenstock is a multi-terrain brand.
This student campaign titled 'Where To Next?' was published in United States in January, 2025. It was created for the brand: Birkenstock, by ad schools: SMU Temerlin Advertising Institute, Southern Methodist University, and Temerlin Advertising Institute. This Digital, Integrated, and OOH Outdoor media campaign is related to the Fashion industry and contains 8 media assets. It was submitted 10 days ago.
Credits
Advertising Agency (School): Southern Methodist University / Temerlin Advertising Institute
Art Director: Spencer Hogan
Copywriter: Ross Yenerich
