Alreem Medical Center

Where Stories Begin

Agency: Muscat Apps

Key Visual with campaign slogan, Where Stories Begin

Where Dreams thrive

where doubts end


Problem: Couples journey towards parenthood is filled with uncertainty and longing.

Opportunity: We often view fertility centers as another place for clinical procedures, but what if they are, in fact, the starting point of countless life stories waiting to be written?

Strategy: We need to show that AlReem doesn't just symbolize a chance at parenthood, but it becomes a nesting ground for dreams, life plans, and a piece of the individual's legacy.

This professional campaign titled 'Where Stories Begin' was published in Oman in January, 2024. It was created for the brand: Alreem Medical Center, by ad agency: Muscat Apps. This Design, Digital, and OOH Outdoor media campaign is related to the Health industry and contains 3 media assets. It was submitted about 2 months ago by Creative Strategist: Fady George of TAC Universe.


Creative Strategist/ Copywriter: Fady George
Art Director: Andrew Tarek
Account Manager: Malak Nader


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