Arizona Lottery

Where's Willie Been?, Welcome back

Agency: OH Partners


Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time.

This professional campaign titled 'Where's Willie Been?, Welcome back' was published in United States in February, 2017. It was created for the brand: Arizona Lottery, by ad agency: OH Partners. This Film medium campaign is related to the Gambling industry and contains 2 media assets. It was submitted almost 7 years ago.


Advertising Agency: OH Partners, Phoenix, USA
Chief Creative Officer / COO: Matt Moore
Creative Director: Ken Phox
Art Director: Adam Garcia
Junior Copywriter / Producer: Sam Lowy
Production Artist: Cristian Hernandez
Account Director: Dawn Kemmer
Brand Development Executive: Chelsea Smeland
Account Coordinators: Lia Fondrisi, Carter Donaldson
Public Relations Account Executive: Megan Conner
Production Company: Trandel Media
Director: Alex Grossman
Executive Producer: Matt Trandel
Director of Photography: Seamus Tierney
Production Manager: Stephen Russell
Post Production: AE Media
Editor: Ron Sussman
Color: Nicole Kizer
Audio / Post Production Supervision: Bob Giammarco

Moe's Southwest...


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