Operational lease is not a popular financing solution amongst companies in Romania since they had other competitive options until now. Our task was to teach the target about its competitiveness. Hertz Lease makes cars so affordable for companies that now every car can be a company car. A customer sensitive message.
This professional campaign titled 'Where's car there's an ad' was published in Romania in November, 2010. It was created for the brand: Hertz, by ad agency: The Secret Service. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: The Secret Service, Romania
Creative Director: Mihai Ene
Art Director: Dragos Gheorghiu
Copywriter: Mihai Ene
Account management / Planning: Adina Sorescu