Description
This ad plays on the natural connection between the brand name and the word "idea". By transforming IKEA into IDEA, the concept highlights the essence of the brand, smart, functional solutions that always begin with a simple idea.
The minimalist execution keeps the focus on the transformation itself, making the message instantly clear and memorable.
This student campaign titled 'Where ideas take shape' was published in Croatia in September, 2025. It was created for the brand: IKEA, by ad school: Inkubator ideja. This OOH Outdoor and Print media campaign is related to the House, Garden and Household Products industries and contains 2 media assets. It was submitted 4 months ago.
Credits
Advertising Agency: Inkubator ideja (Independent), Zagreb, Croatia
Creative Director: Antonio Tepić
Copywriter: Antonio Tepić
Art Director: Antonio Tepić
Designer: Antonio Tepić
