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Wix Studio

When web designers sing

Agency: In-house

Description

Web designers love to listen to music, while working.
To honor them with songs that fully relates to their daily struggles, Wix Studio - the platform built for agencies and enterprises - created the official "when web designers sing" parody playlist. We've launched the original playlist, consisting with 6 songs, mainly on IG, with the anthem "final final final 23330", inviting designers to offer names for the next hit songs we should create, for a chance to win a prize.
We ended up with over 3M views on IG, hundreds of comments and song ideas - and a 9 complete songs playlist feat. on our YT channel- all human written and AI-composed.

This professional campaign titled 'When web designers sing' was published on August 08, 2024. It was created for the brand: Wix Studio, by ad agency: In-house. This Digital medium campaign is related to the Electronics, Technology industry and contains 12 media assets. It was submitted 6 months ago.

Credits

Creative: Tal Bigelman, Jessica Amirski
Content: Orla Mcguirk
Songs covers designer: Maria Malkov
Head of social media team: Lirut Nave
Head of brand team: Raz Messing

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