AT&T is launching a new spot focused on gender equality. Women are drastically underrepresented in today’s media landscape - and when they are portrayed, it’s often in a stereotypical, inaccurate way. During the Masters, the company will showcase its commitment to gender equality with an inspirational :30 spot that chronicles the emotional connection of young girls growing into the game of golf.
This professional campaign titled 'When They Tell My Story, It Can Wait, Roll Up Your Sleeve...' was published in United States in April, 2019. It was created for the brand: AT&T, by ad agency: BBDO. This Film medium campaign is related to the Electronics, Technology industry and contains 6 media assets. It was submitted about 3 years ago.
Advertising Agency: BBDO, New York, USA