Description
Vegas contains multitudes. It’s known as a destination for adventure. A sports capital of the world. A place to embrace your inner weirdo. A hub for business and fan conventions. One of the best places on the planet for food and live music…and lots more.
The dynamic mix of experiences that the destination offers sits at the heart of a new campaign from R&R Partners (the shop that created “What Happens in Vegas Stays in Vegas”) and The Las Vegas Convention and Visitors Authority (LVCVA), which rolls out across televisions in the US, UK and Mexico this week - starting with a prime slot during the Vegas Classic Kickoff between LSU and USC at Allegiant Stadium on 9/1.
Titled “Whatever You Go For, Go All Out,” the new :60 spot features cowboys, football fans, ravers, mascots and others as they each prep for a different “only-in-Vegas” experience.
The work marks the first major creative effort from R&R Partners since announcing the appointment of new Chief Creative Officer, Chuck Monn, who joined the company from Media Arts Lab earlier this year.
This professional campaign titled 'Whatever You Go For, Go All Out' was published in United States in September, 2024. It was created for the brand: LVCVA, by ad agency: R&R Partners. This Film medium campaign is related to the Hospitality, Tourism and Recreation, Leisure industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: LVCVA
Chief Marketing: Officer Kate Wik
Senior Director: Colleen Yoshida
Advertising Manager: Yvette Costello
Agency: R&R Partners
Chief Creative Officer: Chuck Monn
Creative Director: Blake Morris
Associate Creative Director: Josh Harris
Junior Art Director: Macey Carson
Junior Copywriter: Luke Strong
Executive Vice President, Managing Director: Matt Matzen
Executive Vice President: Rob Dondero
Vice President, Brand Management: Robyn Morris
Brand Director: Audrey Sigel
Senior Project Manager: Felicia Cerna
Senior Brand Manager: Kenadee Bias
Senior Vice President, Production: Kat Urban
Executive Producer: Dan Ruth
EVP, General Counsel: Morgan Baumgartner
Business Affairs: Cindy Lewellen
Vice President, Media & Publishing: Lindsey Patterson
Strategic Planning Director: Cierra Moore
EVP, Head of Strategic Planning: Richard Oldfield
Corporate Media Strategy Director: Brandi Skrtich
Associate Media Strategy Director: Phil Chiu
Associate Media Strategy Director: Krystel Hagan
PR Group Account Director: Erin McCleskey
VP Media & Publishing: Adam Cooke
Associate Director of Channel & Media Strategy: Angela Varner
Group Interactive Director: Tatiana Heniges
Vice President, Experiential Design: Jeremy Fishman
Experiential Design Director: Ryan Lord
PRODUCTION: Frequency Pictures
Director Jess Kohl
Executive ProducerKarl Nickoley
Producer Jody Montoya
Production Manager Jem Bollozos
Production Coordinator Rose Nordberg
Assistant Director Samson Haveland
Director of Photography Drew Daniels
DP (B-unit) Bernard Evans
Production Designer Chris Steidle
Wardrobe Stylist Yoona Kwak
Music by Nick Shoulders “Too Old to Dream”
