What would your hometown do for a Klondike bar?

Agency: VIA


For decades, Klondike has been asking consumers what they would do for a Klondike, and they’ve done it – they’ve acted like primates, they’ve shaved eyebrows, they’ve named their children after this infamous product – but now it’s time to raise the stakes. It’s time to turn the dial up to 11 and ask, what would you and the rest of your hometown do for a Klondike bar?

Klondike has laid the gauntlet on social media, asking people what their hometown would do for a Klondike bar. TV and OLV campaign will add to the excitement by showing all of the wild and crazy things hometowns could do for a Klondike, with a familiar feeling host, acting as a storm chaser and seeking out these outrageous events – a giant slingshot, a human dino, floating the local librarian using only helium balloons – the bar has officially been raised!

This campaign extends the already strong equity of the “What Would You Do” campaign, but capitalizes on the power of community and bringing people together, adding a new layer and building meaning behind the storied campaign.

This professional campaign titled 'What would your hometown do for a Klondike bar?' was published in United States in April, 2023. It was created for the brand: Klondike, by ad agency: VIA. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted 6 months ago.


Amos Goss – Executive Creative Director
Sophia Abbott – Business Management Director
Leo Schwach – Associate Planning Director
Sarah Blais – Group Client Strategy Director
Amy McCammon – Production Lead
Nicholas Rog - Copywriter
Christina Bracciodieta – Art Director

Edelman – Public Relations
UStudio – Unilever Creative Services
Mindshare – Media

Director: Jonathan Klein
Managing Partner, Executive Producer: Rani Melendez
Chief of Staff, Executive Producer: Alison Bayer Brown
Head of Production: Jayne Rogerson
Line Producer: Gail Warner
Production Manager: Sias Visagie
Production Coordinator: Anina Dippenaar
Director of Photography: Adam Bental
First Assistant Director: Coenie Van Dyk
Second Assistant Director: TC Setlogelo
First Assistant Camera: Jason Musgrave
Second Assistant Camera: Ruth Armstrong
Gaffer: Oliver Wilter
Key Grip: WD Du Plessis
DIT: Rusty Ruthven
Prod Designer: Lisa Hart
Stylist: Gillian Castle
Hair/Make-up Janine Jackson
VTR: Nick Warner
Sound Mixer: William Mould
BTS: Mark Van Wijk
Editorial Company: Mack Cut
Editor: Mike Rizzo
Post Producer: Dylan Anderson


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