What will happen to our favorite cartoon characters?
My focus was on children so that they have sufficient awareness of the dangers that threaten nature and have an effective role in preserving the planet from climate changes, so I exploited the latent feelings of children’s subconscious towards cartoon characters they love and put them in danger due to climate changes, for example that plastic can make fish become extinct They will lose Nemo, and the snow can melt, and this will make Elsa and Olaf upset, and not to throw garbage, as it scares Dory and her friend
This student campaign titled 'What will happen to our favorite cartoon characters?' was published in Egypt in February, 2023. It was created by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Experiential media campaign contains 3 media assets. It was submitted about 1 year ago.
Advertising Agency: The Higher Institute of Applied Arts
Client :cop 27
Art director :Aya Mahmoud Hussien