WHAT THE F#$@ IS UP, DENNY’S?
Description
Thirteen years ago, a grainy hardcore show inside a Denny’s gave the internet one of its most unhinged pop culture moments - “What the F#$@ is up, Denny’s?”
The clip was an unlikely internet phenomenon that became pure punk gold and a legendary meme that still lives online today. It even inspired legendary punk band - Blink 182 - to conduct an impromptu show at a local Southern California Denny’s years later.
Now, Denny’s is fully embracing the moment.
Following the launch of the limited-edition Mozz Pit Burger, Denny’s is celebrating the anniversary and the burger, by dropping a new music video. This is the ultimate pop culture comeback story.
More than a nostalgia play, this is a rare and iconic example of a brand embracing a moment the internet created FOR THEM and giving it new life.
The video is now live across Instagram and YouTube.
This professional campaign titled 'WHAT THE F#$@ IS UP, DENNY’S?' was published in United States in May, 2026. It was created for the brand: Denny's, . This Experiential, Film, and Integrated media campaign is related to the Food and Music industries and contains 5 media assets. It was submitted 12 minutes ago.
