KIA • Kia Australia • Kia America
What's your next move
Agencies: M&C Saatchi • M&C Saatchi Sport & Entertainment • M&C Saatchi Group
Description
For Kia’s 2025 Australian Open campaign, Kia invites us to reflect on the power of movement, inspiration, and reinvention through a poignant collaboration with tennis legend Rafael Nadal.
Directed by Joshua Vii with stunning visuals and and an emotional core, the campaign’s hero film draws a parallel between Nadal’s next chapter and Kia’s commitment to driving progress. As Nadal steps into a new phase of life beyond his illustrious tennis career, the film captures his journey with grace and authenticity, echoing Kia’s belief that every step forward—on or off the court—has the power to spark bold ideas and endless possibilities.
Set against the backdrop of the Australian Open, this evocative ad is more than a celebration of world-class tennis. It’s a call to action for fans worldwide to embrace their next move, be it an adventure, a goal, or a dream. Seamlessly connecting Nadal’s personal evolution with Kia’s innovative spirit, the campaign positions the brand as a driving force behind the journeys that inspire us all.
“What’s Your Next Move?” encapsulates Kia’s vision of movement, embodied in a spot that’s now airing across 26 markets globally.
This professional campaign titled 'What's your next move' was published in Australia, China, and United States in January, 2025. It was created for the brands: KIA, Kia America, and Kia Australia, by ad agencies: M&C Saatchi, M&C Saatchi Group, and M&C Saatchi Sport & Entertainment. This Content, Film, and Print media campaign is related to the Automotive and Sports industries and contains 1 media asset. It was submitted 18 days ago.
Credits
Director: Joshua Vii
DOP: Ziga Zupancic
Editor: Charlie Von Rotberg
Colourist: Matic Prusnik
Production Company: You Are Here Productions
Exec Producer: Jeremy Goold
Production Manager: Stuart Butterworth
Service Production: Solworks
Exec Producer: Enrique Vidal
Production Manager: Blanca Juncosa
Production Cooridinator: Alba Ufarte
Agency: M&C Saatchi - @mcsaatchiuk
Producer: Vanessa Young
Business Director: Jessica White
Creative: Rob Bell
Creative: Alexander Cox
Senior Account Manager: Sam Assim
Creative Director: Conall McAteer
Voice Over: Areanna Luckett
1st AD: Cris Manzanares
2nd AD: Angel Cobo
1st AC: Juanjo Martí
2nd AC: Noel Liñan
DIT: Joan Roig
Video Op: Mateu Padilla
Drone: Drone Johnson
Gaffer: Xavi Alert
Best Boy: Miki Sanchez
Spark: George Aplin
Spark: Lucas Alvarez
Junior Spark: Laura Laquintana
Junior Spark: Ismael Iglesias
Junior Spark: Yago Veiga
Genny Op: Esteban Gibert
Key Grip: Eddy Ibarra
Grip: Dennis Hull
Junoir Grip: Ambar Bahia
Art Director: Natalia Nieto @nat_nieto_
Buyer: Lula Santandreu
Standby Props: Benjamin Scott
Art Assist: Oscar McFadyean
Art Assist: Fernando Perrone
Stylist: Monica Dybicz
Stylist Assist: Tamara Lloyd-Cox
HMUA: Teresa Alamillo
HMUA: Alicia Machín
Agency Driver: Hamid Benmessaoud
Catering: No Soup For You
Stills Photographer: Joshua Vii
1st Assist: Pep Bestard
Digi: Gonzalo Hevia