What makes a superhero?

Agency: Johannes Leonardo


As countless homes across America celebrate Mother’s Day, Vroom, the Bezos Family Foundation’s early learning initiative, has
The film comes at a time where in many families, the role of caregiver isn’t filled by a mom at all. Single dads, grandparents, aunts and other caring adults all play the important role of superhero when a child needs them most.
Vroom is a newly-launched brain building initiative that finds teaching opportunities in the everyday moments children and their caregivers already spend together.

This professional campaign titled 'What makes a superhero?' was published in United States in May, 2016. It was created for the brand: Vroom, by ad agency: Johannes Leonardo. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising Agency: Johannes Leonardo, USA
Chief Creative Officers: Jan Jacobs, Leo Premutico
Creative Director: Mike Blanch
Art Director: Hunter Hampton
Copywriter: Jeph Burton
Head of Production: Cedric Gairard
Producer: Estela Pereira
Account Supervisor: Gulru Soylu
Strategist: Georgia Lindsay
Productin Company: Dancing Diablo
Director: Beatriz Ramos
Producer: Jackie Brown
Director of Photography: Ben Carey
Animation: Dancing Diablo
2D Animators: Raul Avila, Dave Farinella
Compositing: Beto Acosta
Editorial: Loroto
Editor / Colorist: John Wilson
Music: Marmoset
Sound Design / Mix: Sonic Union
Sound Engineer: Michael Marinelli
Executive Producer: Justine Cortale
Producer: Pat Sullivan


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