Description
For International Left-Handers Day, La Ganga turned a simple everyday frustration into a print campaign.
Most household appliances are designed around right-handed habits. Doors that open to one side, controls placed on the right, and movements that feel completely natural for most people can become small daily inconveniences for left-handers.
“Lo que callamos los zurdos” (What Left-Handers Keep to Themselves) brings those unnoticed moments to life through humor, showing how a dryer, a microwave and a refrigerator can become unexpectedly complicated when you use your left hand.
Because sometimes the problem isn’t the appliance. It’s the side it was designed for.
This professional campaign titled 'What Left-Handers Keep to Themselves' was published in Ecuador in August, 2026. It was created for the brand: La Ganga, by ad agency: JUK. This Digital and Experiential media campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 14 hours ago.
Credits
Advertising Agency: JuK
General Account Director: Francisca Frisch
Account Director: Andrea Espinoza
Creative Director: Roberto Pérez
Art Director: Andrés Vilaña
Copywriter: Abel Ramírez - Luis Jarrín
Content Manager: Dayana Miño
Graphic Designer: Claudia Marti
Accounts: Michaela Cordero
Client: Paola Matute - Julio Ramírez - José Antonio Trujillo / La Ganga
