What It Feels Like

Agency: Idea & Maker


Idea&Maker is a creative laboratory that blends technical knowledge with emotional feelings. Using design background they bring unique visuals in the form of thoughtful craft and storytelling. It was fascinating to work with a startup that brings completely new technology to the market. Emerge's vision was very close to ours and we wanted to explain how it works as closely as possible to a human feelings, showing this futuristic technology as something that is already in people's living rooms and offices, and explaining it's a complex function in a very simple way. In 'virtual rooms' where finding a clear example of the possible usage in 4 main pillars: deepening connection, enriching well-being, improving cognition, heightening engagement. We wanted to implement Emerge's M1 in the production as well, so we did all the hand animations using hand tracking, bringing the same technology in our process.

This professional campaign titled 'What It Feels Like' was published in United States in July, 2020. It was created for the brand: Emerge, by ad agency: Idea & Maker. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 4 years ago by Head of Design: Johana Kroft of Idea & Maker.


Advertising Agency: Idea & Maker, London, United Kingdom of Great Britain and Northern Ireland
Client: Emerge IO
Production: Idea & Maker
Creative Direction: Johana Kroft
Technical Direction: Maxim Kroft
Sound Design: Jose Correa / Fellow Wave


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