What does your chest feel like?

This week, breast cancer awareness charity CoppaFeel!, has launched an innovative Social and OOH campaign, in a unique collaboration between Tyla, Lawless Studios and Supernova at the7stars. The campaign focuses on promoting the early detection of breast cancer by encouraging young people to get to know their bodies.

As an extension of the incredibly successful ‘Know Yourself’ campaign which kicked off last year, CoppaFeel! has teamed up with leading social publisher Tyla for this latest iteration which takes the messaging into the social sphere and utilises Tyla’s monthly reach of 56 million to help gain new audiences.

As the home of women's entertainment, lifestyle inspiration and real-life stories, Tyla, under LADbible Group, is helping CoppaFeel! spread the message by tapping into the LADcreator Network to curate UGC content around the question; ‘What does your chest feel like?’. The online engagement is led by key influencers and the interaction of their followers.

To amplify these conversations and champion individuality and body positivity further, Lawless Studios came onboard with esteemed mural artist Molly Hankinson. Hankinson is tasked with visually interpreting the ‘spoken word, poems, sonnets’ written by influencers (and their audiences) in a huge two-week mural on Hanbury Street, London.